Overview:

  • data are collected using face-to-face interviews over a 4 week period

  • a sample of 2,010 households is drawn from the Postcode Address File (PAF) every month, and from this, approximately 1,200 face-to-face interviews are conducted with adults (aged 16 or over)

  • the survey has a maximum turnaround of 14 weeks

The Opinions and Lifestyle Survey (OPN) is a monthly face-to-face omnibus survey designed to be a fast, cost effective and reliable way of collecting information on a variety of topics that are too small to have surveys of their own.

The survey provides this service for a number of clients, such as government departments, charities and academics. Various topics are run for a variety of clients every month, producing a diverse questionnaire that collects timely data for research, policy analysis and campaign evaluation.

The survey has a number of modules covering a range of subject areas each month. This allows organisations to gather data on topics of immediate interest. With a maximum turnaround of 14 weeks, clients receive results quickly.

Once fieldwork, data cleaning and processing are complete, clients are sent a dataset for their questionnaire topic, including classificatory variables, such as demographic and household information.

Topics that have been previously commissioned on the survey include smoking habits, cancer awareness, charitable giving, climate change and disability.

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