Explore by topic

Download the data


Around two-thirds of adults spending less on non-essentials

Around two-thirds of adults (67%) in Great Britain are spending less on non-essentials because of the rising cost of living.

This is according to those asked between 23 August to 3 September 2023 as part of our latest Public opinions and social trends bulletin.

The survey also revealed that half (50%) were shopping around more.

A boost in average pay in May to July 2023, coupled with a recent reduction in the rate of inflation (rising prices), means that real wages (adjusted for Consumer Prices Index including owner occupiers’ housing costs (CPIH) inflation) are beginning to improve compared with recent months.

Average regular pay (excluding bonuses) for employees rose by 7.8% in May to July 2023 compared with the same period the previous year, according to the latest labour market data. This maintains the highest growth rate seen since 2001.

Real terms (adjusted for CPIH inflation) total (including bonuses) and regular pay also rose on the year by 1.2% and 0.6%, respectively, during the same period.

Retail sales volumes (the amount of stuff bought) across Great Britain were estimated to have fallen 1.2% in July 2023 following a rise of 0.6% in June 2023.

Wet weather resulted in reduced footfall and caused many shoppers to turn to online stores. In total, 27.4% of the value of retail sales took place online in July 2023, the highest proportion since February 2022 (28.0%).

Sales volumes at food stores dropped by 2.6% in July 2023 following a rise of 1.1% the previous month. Automotive fuel stores sales bounced back from a 0.6% fall in June 2023 to a 0.7% rise last month.

How this affects you

Personal inflation calculator
Tell us what you spend your money on to see how this affects your inflation rate.
Shopping prices comparison
Use our tool to see how the average price of hundreds of shopping items are changing.
Parenting and spending
Find out what parents are more likely to spend their money on. 

Embed code