In August 2018, the quantity bought increased by 0.3% when compared with the previous month, with increases across all sectors except food, clothing and petrol.
The month-on-month growth rate in the quantity bought in food stores at negative 0.6% and clothing stores at negative 1.9% was offset by strong growth in other non-food stores at 2.8% and household goods stores at 4.5%.
In the three months to August, the quantity bought increased by 2% when compared with the previous three months, with continued growth across all sectors.
The last three months of summer from June to August 2018 saw an increase in the quantity bought at 3.4%, with food and household goods stores doing well in the warm weather when compared with the previous summer, while non-store retailing continued to show strong growth.
Spending online continued to increase to reach a new record proportion of all retailing at 18.2%; with strong growth in department stores also reaching a record proportion at 18.4%.
Commenting on today’s retail sales figures, Office for National Statistics senior statistician, Rhian Murphy said:
“Retail sales remained strong in the three months to August, with continued growth across all sectors. Food and household goods stores particularly benefitted from the warm weather when compared with last summer.
“The figures for the month of August were a little more mixed, with food sales falling after strong sales earlier in the summer and clothing sales declining following a strong July, as suggested by clothing retailers. On the other hand, household goods grew strongly.”Back to table of contents
This bulletin presents estimates of the quantity bought (volume) and amount spent (value) in the retail industry for the four-week period 29 July 2018 to 25 August 2018.
Unless otherwise stated, the estimates in this release are seasonally adjusted.
The Retail Sales Index (RSI) measures the value and volume of retail sales in Great Britain on a monthly basis. Data are collected from businesses in the retail industry and the survey’s results are used to produce seasonally adjusted monthly, quarterly and annual estimates of output in the retail industry at current price and at chained volume measures (removing the effect of price changes).
The RSI is an important economic indicator and one of the earliest short-term measures of economic activity. It is used in the compilation of the national accounts and widely used by private and public sector institutions, particularly by the Bank of England and Her Majesty’s Treasury to assist in informed decision- and policy-making.
Summary information can be found in the RSI Quality and Methodology Information report.Back to table of contents
Table 1: Main figures, August 2018
|Seasonally adjusted, percentage change, Great Britain|
|Most recent month on a year earlier||Most recent 3 months on a year earlier||Most recent month on previous month||Most recent 3 months on previous 3 months|
|Value (amount spent)||5.6||5.7||0.6||2.4|
|Volume (quantity bought)||3.3||3.4||0.3||2.0|
|Value (excluding automotive fuel)||4.8||4.7||0.6||2.0|
|Volume (excluding automotive fuel)||3.5||3.4||0.3||1.9|
|Source: Office for National Statistics|
Download this table Table 1: Main figures, August 2018.xls (41.0 kB)
In August 2018, both the amount spent (value) and quantity bought (volume) showed growth across all measures (Table 1). When compared with the previous month, the amount spent increased by 0.6% and the quantity bought increased by 0.3%.
When compared with the previous three months, June to August increased at a faster rate for both the amount spent at 2.4% and the quantity bought at 2.0%.
When compared with a year earlier, August showed strong growth at 5.6% for the amount spent and 3.3% for the quantity bought. However, looking at growth rates over time, along with movements in the average store price, demonstrates a fuller picture of the year-on-year growth (Figure 1).
Looking at the year-on-year growth rates in the quantity bought from August 2016 to August 2018, we see strong growth in October 2016 at 7.3% as store prices continued to fall. However, a sharp slowdown in the quantity bought followed this peak as store prices began to rise steadily from November 2016.
As rising store prices reach 3.1% in March 2017, we see a general slowdown in the quantity bought, slowing to a flat October 2017. As prices slow to around 2.0% growth from March 2018, the year-on-year growth in the quantity bought increased to 4.0% in May 2017 and has hovered between 3.0% to 4.0% since, as store prices stabilise.Back to table of contents
In August 2018, all four main sectors contributed positively to the growth in both quantity bought and amount spent at 3.3 and 5.6 percentage points respectively.
The main contribution to the amount spent came from food stores at 1.8 percentage points, whereas the main contribution to the quantity of goods bought came from non-store retailing at 1.2 percentage points.
While both value and volume increased for petrol sales, the cost of fuel in August increased by 11.3% compared with August 2017. The volume of petrol sold increased by 0.2 percentage points, though not as drastically as the amount spent at 1.3 percentage points.Back to table of contents
Food stores was the only negative contributor towards the overall growth in the amount spent and quantity bought with both decreasing by 0.2 percentage points.
The amount spent at petrol stations made a positive contribution of 0.1 percentage points but the quantity bought had no contribution on the month. Similarly, non-store retailing provided no contribution for both the amount spent and quantity bought.
In contrast, non-food stores provided the largest positive contribution on the month, with the amount spent increasing by 0.7 percentage points and the quantity bought by 0.5 percentage points. Household goods stores was the main driver to the growth seen within non-food stores (Table 2).Back to table of contents
Table 2: Sector summary: Summer 2018 (June, July and August) compared with Summer 2017
|Seasonally adjusted, Great Britain|
|Percentage change over 12 months|
|Quantity bought (volume)|
|Predominantly food stores¹||3.2||-0.7|
|Predominantly non-food stores²||1.5||2.2|
|Textile, clothing and footwear stores||-0.4||3.9|
|Household goods stores||5.8||-0.5|
|Source: Office for National Statistics|
|1. Supermarkets, specialist food stores and sales of alcoholic drinks and tobacco.|
|2. Non-specialised stores, textiles, clothing and footwear, household goods and other stores.|
Download this table Table 2: Sector summary: Summer 2018 (June, July and August) compared with Summer 2017.xls (43.0 kB)
During the summer of 2018 (June, July and August) the quantity bought showed strong growth from the previous year at 3.4%, while growth to June to August 2017 was slower at 2.1%.
Non-store retailing continued to show strong growth, with the largest summer-on-summer growth in the quantity bought at 12.8%. Textile, clothing and footwear stores was the only sector to report a fall in growth at negative 0.4%, when compared with the strong growth witnessed in the previous summer at 3.9%.
Household goods stores also reported strong growth during the summer of 5.8% compared with a fall in the previous year, with anecdotal evidence from retailers suggesting that the FIFA World Cup had boosted sales of televisions alongside the positive impact of the warm weather. Food sales also did well with the good weather when compared with the previous summer, with a growth of 3.2% in comparison with a fall of 0.7% in summer 2017.
Effect of the warm weather on retail sales
Feedback from retailers suggested that the sustained warm weather seen during the summer had increased consumer spending. The Met Office also reported that overall this summer was provisionally the equal-warmest on record for the UK. As displayed in Figure 4, the summer of 2018 also saw considerably less rainfall and longer periods of sunshine than 2017.
Anecdotal evidence from a range of sectors supported the notion that the warm weather had positively influenced consumers to spend during this period. Food stores reported that the warm weather had increased sales in both food and alcohol, whilst the household goods sector provided evidence that the warm weather had boosted sales as consumers spent time in their gardens and completing DIY. Petrol stations also provided feedback that the improved weather conditions had contributed to the growth in their sector as consumers filled up before embarking on day trips and holidays to enjoy the warm weather.
All main sectors contributed positively to the growth in retail sales during the summer of 2018 when compared with the summer of 2017 (Figure 5). Food stores contributed most to the growth reported in both the amount spent and the quantity bought, with retailers within the sector commenting on strong sales linked to the good weather and a further boost due to the FIFA World Cup, which ran from 14 June to 15 July.Back to table of contents
Table 3: Summary of internet statistics: August 2018
|Value seasonally adjusted, percentage rates, Great Britain|
|Category||Year-on- year growth||Month-on- month growth||Online sales as a proportion of retailing||Index categories and their percentage weights|
|Textile, clothing and footwear stores||10.4||-1.4||17.2||12.3|
|Household goods stores||27.3||10.2||13.1||6.3|
|Source: Office for National Statistics|
|1. All retailing refers to sales as a proportion of total retail sales.|
Download this table Table 3: Summary of internet statistics: August 2018.xls (43.5 kB)
Table 3 shows month-on-month and year-on-year growth rates for online retailing, by sector, in addition to the proportion of online sales to all retail sales. The percentage weights indicate where money is spent online.
Internet sales increased by 14.2% for the amount spent in August 2018 when compared with August 2017, with all sectors showing strong year-on-year growth.
Department stores continued to show strong online sales on the year, with an increase of 26.1%, resulting in a new record proportion of online retailing at 18.4%.
The month-on-month picture was also one of growth. Non-food stores reported growth of 0.7%, with strong growth in household goods stores (10.2%) offsetting the falls reported in food stores, textile, clothing and footwear stores, and other stores.
Online sales as a total of all retailing remained at 18.2%, maintaining the record proportion of total retailing reported in July.Back to table of contents
Our Monthly Business Survey (MBS) for retail sales measures output from the retail industry in Great Britain. It samples 5,000 businesses, with all businesses employing over 100 people or with an annual turnover of more than £60 million receiving an online questionnaire every month.
Further qualitative data or information and summary tables can be found in the attached datasets. This includes data on:
The Retail sales Quality and Methodology Information report contains important information on:
the strengths and limitations of the data and how it compares with related data
uses and users of the data
how the output was created
the quality of the output including the accuracy of the data
The results of the seasonal adjustment review have been incorporated into the estimates for this release.
We have published an article Comparing “bricks and mortar” store sales with online retail sales: August 2018, using the latest RSI data.Back to table of contents
Contact details for this Statistical bulletin
Telephone: +44 (0)1633 455602