Build a custom area profile
Create your own profile for local areas with data for England and Wales
Get startedHow to use the profile builder
There are two steps to build your custom area profile.
Step 1 - Select an area
There are four ways to select an area:
- Search for an area in the search box.
- Draw a polygon on the map.
- Draw a circle on the map.
- Upload an area boundary.
Once you have finished selecting an area, click on the “Build profile” button.
Step 2 - Build a profile for the area
Once you have selected your area, choose which datasets you want for your profile.
The profile will be built as you choose datasets showing values for your area and a preset comparison area for context. You can change this comparison area.
You will be able to download data and charts from your profile.
Which datasets are available?
This is a list of the datasets and topics available through this tool:
Census 2021 topics
- Accommodation type
- Central heating
- Country of birth
- Disability
- Distance travelled to work
- Economic activity status
- Employment history
- Ethnic group
- General health
- Highest level of qualification
- Hours per week worked
- Household composition
- Household deprivation
- Household size
- Legal partnership status
- Length of residence in the UK
- Method of travel to workplace
- National identity
- Number of bedrooms
- Number of cars or vans
- Number of households
- Occupancy rating for bedrooms
- Occupation
- Passports held
- Proficiency in English
- Provision of unpaid care
- Religion
- Schoolchildren and full-time students
- Second address indicator
- Socio-economic Classification (NS-SeC)
- Tenure of household
- Welsh language skills
- Welsh speaking ability
Non-Census datasets
- Age profile
- Deaths
- Energy efficiency of housing
- Live births
- Population
- Residential property sales
- Sex
How does this tool produce these figures?
The tool takes your chosen shape and compares it to your selected datasets.
It produces a best-fit shape, which is the closest available to your chosen shape. It adds up the small area data for your best-fit shape and returns it as an estimated total.
Census 2021 topics and non-Census datasets use different small area types.
Census 2021 topics use Output Areas (OAs) whereas non-Census datasets primarily use larger Lower layer Super Output Areas (LSOAs).
We advise caution when comparing values between Census topics and non-Census datasets because these best-fit shapes will have different boundaries.