"Figure 11: Median WTP values by group for respondents unwilling to pay ","" "Office for National Statistics and Ipsos UK conjoint study, March 2022","" "","" "Notes","" "Unit","WTP (£)" "","" "Attribute","Conjoint A","Conjoint B" "Ability to download data","1.614546499","2.948688053" "Access to Articles","1.707031977","2.96723234" "Topic areas","1.748784922","3.1781654" "Use of adverts","1.586925845","3.067791674"