"Figure 5: Number of people willing to pay by user type ","" "Office for National Statistics and Ipsos UK conjoint study, March 2022","" "","" "Notes","" "Unit","Frequency" "","" "Persona Type","Conjoint A","Conjoint B" "Technical user","22","34" "Data analyst","26","36" "Statistical expert","18","29" "I want local data","92","87" "I want unbiased facts","218","210" "Other","11","8" "Do not know","73","74"