"Figure 4: Regional split of consumer borrowing on unsecured credit from Equifax data","" "UK, 2015, 2016 and 2017","" "","" "Notes","" "Unit","Pounds per capita of region" "","" "","End of Q4 2015","End of Q4 2016","End of Q4 2017" "North East","3419.43","3693.34","3849.12" "North West","3426.04","3709.88","3908.48" "Yorkshire and The Humber","3039.75","3300.53","3469.96" "East Midlands","3250.58","3532.20","3697.69" "West Midlands","3183.80","3460.50","3637.27" "East","3558.96","3876.64","4073.92" "London","2994.63","3244.33","3421.96" "South East","3622.90","3928.05","4103.28" "South West","2833.19","3078.05","3214.82" "Wales","3180.34","3460.30","3615.33" "Scotland","3699.79","3978.88","4171.28" "Northern Ireland","2706.24","2952.99","3124.95"