|All retailers, November 2011 (seasonally adjusted percentage change)|
|Most recent month on a year earlier||Most recent 3 months on a year earlier||Most recent month on previous month||Most recent 3 months on previous 3 months|
|Value excluding automotive fuel||3.3||3.7||-0.5||1.6|
|Volume excluding automotive fuel||0.5||0.6||-0.7||0.7|
In November 2011, compared to November 2010 all retail sales volumes increased by 0.7 per cent with sales values increasing by 4.6 per cent. Over the same period prices are estimated to have increased by 3.6 per cent (down on the 4.4 per cent estimated year on year price in October).
Compared to October 2011, retail sales volumes in November 2011 decreased by 0.4 per cent and sales values decreased by 0.1 per cent.
Looking at the monthly all retail sales value and volume index numbers for the November trading periods in the years 2006 to 2011 (see graph below), the volume series is relatively flat with the value series increasing from 2009; this is partly attributed to estimated price increases.
Monthly Retail Sales Value and Volume Index Numbers for the November Trading Period from 2006 to 2011
Monthly indices in value and volume
Between November 2010 and November 2011 non-store retailing saw:
Sales values increase by 19.1 per cent,
Sales volumes increase by 18.9 per cent.
Indicating that consumers were buying a significant amount more from non-store retailers than they did a year ago and also spending more.
The prices of goods sold through non-store retailing are estimated to have increased by 0.1 per cent between November 2011 and November 2010, suggesting that the increase in sales values is from a small price rise but largely due to the amount bought.
In November 2011 the non-seasonally adjusted value of Internet retail sales was estimated at £787.9 million which was approximately 12.2 per cent of all retail sales (excluding automotive fuel), compared with November 2010 which was £593.4 million which was approximately 9.5 per cent of retail sales (excluding automotive fuel).
The Retail Sales Index (RSI) measures spending (value) and volume of retail sales in Great Britain. Figures are adjusted for seasonal variations unless otherwise stated and the reference year for both value and volume statistics is 2008 = 100. For an explanation of the terms used in this bulletin, please see the background notes section. Care should be taken when using the month on month growth rates due to their volatility, an assessment of the quality of the retail statistics is available in the background notes.
|% of all retailing||Volume (SA) Year on year growth (%)||Contribution to all retailing (% points)||Value (SA) Year on year growth (%)||Contribution to all retailing (% points)|
|Predominantly food stores||41.7||-0.6||-0.3||4.1||1.7|
|Predominantly non-food stores|
|Textile, clothing and footwear stores||12.2||0.1||0.0||2.9||0.4|
|Household goods stores||9.7||0.1||0.0||0.4||0.0|
In November 2011 an estimated £29.1 billion was spent in the retail sector, compared to £26.9 billion in October 2011 and £27.8 billion in November 2010.
Non-seasonally adjusted data for this sector shows that again small stores fared better than their larger counterparts, with small stores, ie. those with employment less than 100 increasing by 3.2 per cent with sales volumes at large stores decreasing by 1.0 per cent.
In the non-specialised food stores sub-sector, which could be described as supermarkets or corner shops, year on year non-seasonally adjusted data shows that sales volumes decreased by 0.8 per cent in all stores, with small stores (or corner shops) increasing by 0.8 per cent and large stores (or supermarkets) decreasing by 1.0 per cent.
Non-seasonally adjusted data for the other sub-sectors in predominantly food stores shows that year on year sales volumes in specialised food stores decreased by 6.6 per cent and in stores selling alcohol, other drinks and tobacco increased by 31.2 per cent and feedback from retailers suggests this increase is the result of promotions.
In November 2011 an estimated £11.5 billion was spent in this sector, the equivalent of 39 pence per pound spent in retail during this month.
Sales values increased by 0.7 per cent in November 2011 compared to November 2010. Looking at the sub-sectors, non-specialised stores increased by 3.1 per cent, textile, clothing and footwear stores increased by 2.9 per cent and household goods stores increased by 0.4 per cent, the only sub-sector to experience a fall was other stores which fell by 2.5 per cent. Feedback provided by retailers in this sector suggests that this increase in sales values is a result of promotions.
The prices of goods sold in predominantly non-food stores are estimated to have risen by 1.3 per cent. An estimated £12.5 was spent in this sector in November 2011 the equivalent of 43 pence per pound spent in retail sector this month and more than any other sector.
The prices of goods sold within these stores are estimated to have increased by 0.3 per cent and an estimated £2.5 billion was spent within this sector in November 2011.
Non-seasonally adjusted data show that only the footwear sector experience year on year growth with sales volumes increasing by 2.4 per cent. Non-seasonally adjusted sales volumes in clothing stores decreased by 0.3 per cent and in textiles stores decreased by 29.9 per cent.
The prices of goods sold within these stores are estimated to have increased by 3.0 per cent and an estimated £3.6 billion was spent in this sector in November 2011.
Non seasonally adjusted data shows that hardware or DIY stores sales volumes increased by 1.2 per cent, sales volumes in electrical household appliance stores increased by 0.5 per cent and sales volumes in furniture and lighting stores increased by 0.6 per cent. Only stores selling music and videos recordings and equipment experienced sales decreases with sales volumes decreasing by 12.0 per cent.
The prices of goods sold within these stores are estimated to have decreased by 0.1 per cent compared to November 2010 and an estimated £2.5 billion was spent in these stores in November 2011.
The prices of goods sold within these stores are estimated to have increased by 1.3 per cent year on year and an estimated £3.8 billion was spent in these stores in November 2011.
The prices of goods sold within these stores are estimated to have increased by 0.1 per cent year on year and an estimated £1.9 billion was spent in this sector in November 2011.
The prices of goods sold within these stores are estimated to have risen by 12.6 per cent. An estimated £3.2 billion was spent in this sector in November 2011.
The table below illustrates the mix of experiences among different sized retailers. It shows the distribution of the reported increase in sales values of businesses in the RSI sample, ranked by size of business (based on number of employment). For example, this shows that the largest retailers, with 100 or more employment, reported an average increase in sales of 4.3 per cent between November 2010 and November 2011.
|Number of employment||Weights||Growth since October 2010|
The table below illustrates the extent to which individual businesses experienced actual changes in their sales between November 2010 and November 2011. The table contains information only from businesses which reported in both periods. Cells with values less than 10 are suppressed for some classification categories, this is denoted by n.a.. Note that large is defined as 100+ employment and 10-99 employment with annual turnover of more than £60m, while small and medium is defined as 0-99 employment.
New this month
An article explaining retail sales and the November data will be published at 10am on Thursday 15 December.
National Statistics are produced to high professional standards set out in the Code of Practice for Official Statistics. They undergo regular quality assurance reviews to ensure that they meet customer needs. They are produced free from any political interference.
The RSI covers sales only from businesses registered as retailers according to the Standard Industrial Classification (SIC), an internationally agreed convention for classifying industries. The retail sector is division 47 of the SIC 2007 and retailing is defined as the sale of goods to the general public for household consumption. Consequently the RSI includes all internet businesses whose primary function is retailing and also covers internet sales by other British retailers, such as online sales by supermarkets, department stores and catalogue companies. The RSI does not cover household spending on services bought from the retail sector as it is designed to only cover goods. Respondents are asked to separate out the non-goods elements of their sales, e.g. income from cafeterias. Consequently on-line sales of services by retailers, such as car insurance, would also be excluded.
The monthly survey collects two figures from each sampled business: the total turnover for retail sales for the standard trading period, and a separate figure for sales made over the internet. The total turnover will include internet sales. The separation of the internet sales figure allows an estimate relating to internet sales to be calculated separately.
The volume or constant price series are constructed by removing the effect of price changes from the value series. The Consumer Price Index (CPI) is the main source of the information required on price changes. In brief, a deflator for each type of store (5-digit SIC) is derived by weighting together the CPI’s for the appropriate commodities, the weights being based on the pattern of sales in the base year. These deflators are then applied to the value data to produce volume series.
The estimated prices of retail sales (sometimes called the implied price deflator) is derived by comparing the value and volume data non-seasonally adjusted. In general, this implied price deflator should be quite close to the retail component of the CPI.
Experimental statistics are those which are in the testing phase and are not yet fully developed. The main reason why the Internet retail sales are designated as experimental is that the methods and data sources are still being improved. Here is more information on the internet retail sales strategy. (27.5 Kb Pdf)
Information on retail sales methodology is available at the retail sales guidance and methodology pages.
A video explaining retail sales is available on the ONS YouTube Channel.
The following table shows the difference between the calendar and seasonally adjusted estimates.
|Year on year percentage change|
The non-seasonally adjusted series contain elements relating to the impact of the standard reporting period, moving seasonality and trading day activity. When making comparisons it is recommended that users focus on the seasonally adjusted estimates as these have the systematic calendar related component removed. Due to the volatility of the monthly data, it is recommended that growth rates are calculated using an average of the latest three months of the seasonally adjusted estimates.
When interpreting the data, consideration should be given to the relative weighted contributions of the sectors within the all retailing series. Based on SIC 2007 data, Total retail sales consists of: predominantly food stores 41.7 per cent, predominantly non-food stores 43.2 per cent, non-store retailing 4.9 per cent and automotive fuel 10.2 per cent.
|Growth in latest period (per cent)||Revisions between first publication and estimates twelve months later (percentage points)|
|Average over the last five years (mean revision)||Average over the last five years without regard to sign (average absolute revision)|
|Latest three months compared to previous three months||0.7||-0.2||0.32|
|Latest month compared to previous month||-0.4||-0.07||0.41|
A spreadsheet giving these estimates and the calculations behind the averages in the table is available to download under 'Data in this release'.
Methodological changes were introduced in the April 2009 and January 2010 releases. For more detail see:
More details on changes in 2009 include:
For videos on retail sales please see the ONS YouTube Channel.
Details of the policy governing the release of new data are available from the Media Relations Office. Also available is a list of the organisations given pre-publication access (48.2 Kb Pdf) to the contents of this bulletin.
The complete run of data in the tables of this statistical bulletin is available to view and download in electronic format using the ONS Time Series Data service. Users can download the complete bulletin in a choice of zipped formats, or view and download their own sections of individual series. The Time Series Data can be accessed at: firstname.lastname@example.org
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|Kate Davies||+44 (0)1633 455617||Retail Salesfirstname.lastname@example.org|