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Video Summary - The Regional Value of Tourism 2011

Released: 20 February 2014
Slide 1:
This podcast gives regional and local statistics about the economic value of tourism  for 2011.
Slide 2:
Firstly we show information about the UK as a whole. In 2011 over £120 billion was spent within the UK by tourists:
• More than two fifths was spent by UK residents on excursions without an overnight stay;
• a further fifth was spent by UK residents on trips that included at least one night’s stay;
• just under a fifth was spent by overseas residents on trips to the UK
• And the remaining fifth was spent within the UK by UK residents going on overseas trips, including travel fares.
Slide 3:
If expenditure on services for holiday homes is included the total spend in 2011 was almost £125 billion:
• One tenth of this was spent on accommodation;
• Just under a quarter was spent on food and drink services;
• A similar proportion was spent on passenger transport, travel agencies and vehicle hire;
• About 8 per cent was spent on cultural, sport and recreational services;
• And just over a third was spent on other products, including special shopping and personal transport costs.
Slide 4:
When looking at the 9 regions of England, as well as Scotland and Wales, it can be seen that tourism expenditure in London was more than twice that of any other UK region.
Outside of London, Scotland had the highest expenditure by UK based day visitors in 2011 while the South East had the highest spend by overseas visitors and UK residents en route to overseas destinations.
Slide 5:
This next chart will look at regional tourism expenditure by product or service. In 2011 London had the highest expenditure on each of the five types of product, namely accommodation, food and beverage serving activities, passenger transport and travel agencies, culture, sport and recreation, and other expenditure
The second highest spend on accommodation was in the South West, the highest spend on culture, sport and recreation was in Scotland and the South East was ranked second for food and drink services, passenger transport and related services and the “other” category.
Slide 6:
We now look at the supply of tourism goods and services. Firstly we can use this chart to show the amount of Gross Value Added produced by specific tourism industries in each region. As with expenditure, this was higher in London than elsewhere in the UK in 2011.
Looking at the GVA of Tourism Industries as a percentage of overall GVA shows us that in 2011, these industries contributed a higher proportion of London’s GVA than in any other region. In proportional terms, their contribution was next highest in the South West, followed by Scotland and the South East.
As we have seen, a great deal of tourism expenditure is not spent on goods and services provided by tourism industries. It is also true that tourism industries serve both tourists and non-tourists.
Slide 7:
The next chart shows estimates of the GVA that relates to goods and services consumed by tourists irrespective of the industry. This is described as Tourism Direct GVA. Again, London had the highest absolute value in 2011. In proportional terms, however, London was only ranked fourth, behind Wales, Scotland and the South West.
Slide 8:
Tourism Direct GVA is a more informative measure of the impact of tourism expenditure in an area but is more complicated to measure as it requires demand data and supply data. The latest release gives estimates of Tourism Direct GVA data at a local level.
As a proportion of GVA, Anglesey, Blackpool and Cornwall and the Isles of Scilly had the highest Tourism Direct GVA in 2011. The first of these areas is a traditional holiday destination but is also a departure point for UK residents making overseas visits. Most of the remaining areas in the Top 15 of this measure are coastal, countryside or city destinations but three are the locations of major airports (with Solihull also hosting the Birmingham NEC, a centre for conference activity and business tourism).
If we ignore expenditure relating to visits overseas by UK residents, the highest values of Tourism Direct GVA as a proportion of total GVA in 2011 were in Blackpool and Cornwall and the Isles of Scilly. Anglesey was ranked third with a similar proportion to four other coastal or countryside locations.  The remaining nine NUTS3 areas highlight that locations where tourism expenditure is particularly important to  GVA include different types of destination, such as cities like Nottingham.

Source: Office for National Statistics

Background notes

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Content from the Office for National Statistics.
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