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Statistical bulletin: Retail Sales, September 2013 This product is designated as National Statistics

Released: 17 October 2013 Download PDF

Key Points

  • ONS estimates of retail sales continue to show growth in the retail industry. In September 2013 the quantity bought increased by 2.2% compared with September 2012 and by 0.6% compared with August 2013. With three month-on-three month growth rates increasing for seven consecutive months these estimates show an underlying trend of growth in the retail industry.
  • Quarter-on-quarter, the quantity bought in the retail industry increased by 1.5%. This is the largest quarter-on-quarter rise since March 2008 when the economy as a whole was at its peak, before the economic downturn.
  • Of the four main retail sectors, non-food stores and non-store retailing saw an increase in the quantity bought in September 2013 compared with September 2012, with increases of 3.6% and 19.1% respectively. Food stores and petrol stations (including supermarket petrol stations) saw falls in the quantity bought of 0.6% and 2.4% respectively over the same period.
  • The amount spent in the retail industry continued to increase, in September 2013 the amount spent increased by 3.2% compared with September 2012 and by 0.5% compared with August 2013. Non-seasonally adjusted data show the average weekly spend in September 2013 was £6.8 billion.
  • Store price inflation as measured by the implied price deflator showed that price increases in the retail industry continued to slow, with average prices increasing 0.9% year on year compared with 1.6% in August 2013.

Additional Information

This bulletin presents estimates of the quantity bought (volume) and amount spent (value) in the retail industry for the period 25 August 2013 to 28 September 2013. Unless otherwise stated, the estimates in this release are seasonally adjusted.

Users are reminded that the figures contained within this release are estimates based on a monthly survey of 5,000 retailers, including all large retailers employing 100 people or more. The timeliness of these retail sales estimates, which are published just two weeks after the end of each month, makes them an important early economic indicator. The industry as a whole is used as an indicator of how the wider economy is performing and the strength of consumer spending.

Key Figures

Table 1: All Retailing, September 2013 (seasonally adjusted percentage change)

      Most recent month on a year earlier Most recent 3 months on a year earlier Most recent month on previous month Most recent 3 months on previous 3 months
Amount spent (Value)  3.2 3.8 0.5 2.0
Quantity bought (Volume)   2.2 2.4 0.6 1.5
Value excluding automotive fuel 4.1 4.2 0.6 1.8
Volume excluding automotive fuel   2.8 2.7 0.7 1.6

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At a Glance

In September 2013, the quantity bought in the retail industry (volume) increased by 2.2% compared with September 2012. The amount spent (value) increased by 3.2%. Since August 2012, non-seasonally adjusted data show that the prices of goods sold in the retail industry (as measured by the implied price deflator) increased by 0.9%. More information on how the implied price deflator is calculated can be found in the background notes.

Economic Context

To enable a comparison of change, figure 1 shows the quantity of goods bought in the retail industry (all retailing sales volumes) and the amount spent (all retailing sales values) as indices referenced to 2010.

Figure 1: All retailing seasonally adjusted sales volumes and values

Figure 1: All retailing seasonally adjusted sales volumes and values

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In Q3 2013, the quantity bought in the retail industry grew by 1.5%, which is the largest quarterly increase since Q1 2008. This follows growth of 1.1% in Q2 2013 and 0.4% in Q1 2013.

The latest estimates of households’ final consumption expenditure (Q2 2013) saw the seventh consecutive quarter of growth, growing by 0.3%, with the level of household expenditure 1.8% higher than it was in the second quarter of 2012.

At the same time, external indicators continue to point towards steady improvements in consumer confidence, both in terms of the general economy as well as from a personal perspective, which could contribute to the strong performance in retail sales.

Contributions to Growth

The retail industry is divided into four retail sectors:

  • Predominantly food stores (for example supermarkets, specialist food stores and sales of alcoholic drinks and tobacco);

  • Predominantly non-food stores (for example non-specialised stores, such as department stores, textiles, clothing & footwear, household goods and other stores);

  • Non-store retailing (for example mail order, catalogues and market stalls); and

  • Stores selling automotive fuel (petrol stations).

In September 2013, for every pound spent in the retail industry:

  • 42 pence was spent in food stores;

  • 41 pence in non-food stores;

  • 6 pence in non-store retailing; and

  • 11 pence in stores selling automotive fuel.

Using these as weights, along with the year-on-year growth rates, we can calculate how each sector contributed to the total year-on-year growth in the quantity bought.

Figures 2 and 3 show the contribution of each sector to the quantity bought (volume) and amount spent (value) in retail between September 2012 and September 2013.

Figure 2: Contributions to year-on-year volume growth from the four main retail sectors

Figure 2: Contributions to year-on-year volume growth from the four main retail sectors

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In September 2013, two out of four of the main sectors, non-food stores and non-store retailing, contributed to the increase in the quantity bought. This was partially offset by a downwards contribution from food stores and petrol stations. 

Figure 3: Contributions to year-on-year value growth from the four main retail sectors

Figure 3: Contributions to year-on-year value growth from the four main retail sectors

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In September 2013, three out of four of the main sectors, non-food stores, non-store retailing and food stores, contributed to the increase in amount spent (value). The largest contribution came from the non-food sector.

Retail Sales in Food Stores

Figure 4 displays seasonally adjusted sales by volume and value at stores predominantly selling food. It is immediately clear that the volume of sales at these stores has been relatively flat, with occasional spikes in individual months due to one-off factors such as the heatwaves in June/July 2006 and July 2013 and a gradual downward trend between 2009 and 2012. However, the value of sales has increased rapidly, particularly during 2008 and since 2010. This reflects rising prices, as illustrated by the implied deflator. Increases in the price of staple crops such as wheat have been the main driver of inflation in food stores.

Figure 4: Sales at predominantly food stores by volume and value, seasonally adjusted

Figure 4: Sales at predominantly food stores by volume and value, seasonally adjusted

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Retail Sales in Non-Food Stores

Figure 5 illustrates the equivalent data for non-food stores. During the period from 2005 to 2007, sales increased in both volume and value, and prices fell slightly. Sales then fell in both volume and value terms in 2008 and the first part of 2009, with prices generally continuing to fall. The volume of sales then gradually increased through 2009 and 2010, with the exception of a sharp decrease in January 2010 when heavy snow and an increase in VAT affected sales, before decreasing in the first half of 2011 and increasing thereafter. Prices broadly increased slowly during the period, with some short-term volatility.

Figure 5: Sales at predominantly non-food stores by volume and value, seasonally adjusted

Figure 5: Sales at predominantly non-food stores by volume and value, seasonally adjusted

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Retail sales by commodity

Supermarket chains are by far the largest retailers in the food sector, but also sell many non-food items. Furthermore, some non-food stores also sell food. To account for this, retail sales data are also calculated by commodity type, accounting for 30 retailers (including non-store retailers) selling a given commodity. Figure 6 compares the year-on-year growth (non-seasonally adjusted) in food, drink and tobacco with the equivalent pattern for household goods.

Sales of food, drink and tobacco by value have consistently increased year-on-year. However, household goods sales fell sharply during 2008 and again in 2011, before returning to growth. Much of this reflects food price inflation; as food is a necessity, rising food prices have not led to a substantial decrease in sales at food stores. Instead, more money has to be spent on food, reducing the disposable income available for discretionary non-food purchases. Household goods sales are particularly vulnerable to low consumer confidence, as they typically represent large purchases, and the decreases in 2008 and 2011 coincide with troughs in consumer confidence.

Figure 6: Year-on-year (non-seasonally adjusted) change in sales volumes, food drink & tobacco and household goods

Figure 6: Year-on-year (non-seasonally adjusted) change in sales volumes, food drink & tobacco and household goods

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Amount Spent in the Retail Industry

In the September 2013 five week reporting period, the amount spent in the retail industry was £33.9 billion (non-seasonally adjusted). This compares with £26.9 billion in the four weeks of August 2013 and £32.9 billion in the five weeks of September 2012.

This equates to an average weekly spend of £6.8 billion in September 2013, £6.7 billion in August 2013 and £6.6 billion in September 2012.


 

Internet Sales

Key points

  • Average weekly spending online (Internet sales values non-seasonally adjusted) in September 2013 was £615 million. This was an increase of 19.1% compared with September 2012.

  • The amount spent online accounted for 10.2% of all retail spending excluding automotive fuel. 

  • In line with recent periods, more was spent online in the non-store retailing sector than any other sector. Spending online accounted for 66.5% of total spending in this sector. In the food sector 3.4% of spending was online. This sector has the lowest proportion of online spending in relation to all spending.

Internet sales in detail

Internet sales are estimates of how much was spent online through retailers across all store types in Great Britain. Figures are non-seasonally adjusted and the reference year is 2010=100. Table 2 shows the year-on-year growth rates for total internet sales by sector and the proportion of sales that each sector makes to total internet sales.

Table 2: Summary of Internet Statistics for September 2013

Category Year on year growth % (Value NSA) Proportion of total sales  made online
All retailing 19.1 10.2
All food 13.3 3.4
All non-food 19.1 8.6
  Department stores 29.8 9.2
  Textile, clothing and footwear stores 17.8 10.1
  Household goods stores -2.6 5.6
  Other stores 25.7 8.7
Non-store retailing 21.1 66.5

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Sector Summary

 Key Points

  • Following six months of contraction, the quantity bought in household goods stores increased by 1.1%. All of this growth can be attributed to an increase in the quantity of goods bought in furniture stores. 

  • Upwards pressure to average store prices came from predominantly food stores and clothing stores.  All other sectors saw average prices fall in comparison with September 2012.

  • In the other stores sector all store types with the exception of those selling books, newspapers and stationery saw an increase in the quantity bought. The main sources of upwards pressure in this sector originate from stores selling watches and jewellery and second-hand goods. 

 

Table 3: Sector Summary, September 2013

 
Percentage change over 12 months   Average weekly sales (£ billion)
Quantity bought (volume)  Amount spent (value)  Average store price 
Predominantly food stores¹ -0.6 2.7 3.4 2.8
Predominantly non-food stores² 3.6 3.4 -0.2 2.8
Non-specialised stores³ 4.1 3.2 -0.9 0.5
Textiles, clothing & footwear stores 1.3 2.8 1.4 0.8
Household goods stores 1.1 0.2 -1.0 0.6
Other stores 7.0 6.1 -0.8 0.9
Non-store retailing 19.9 19.1 -0.8 0.4
Fuel stores -2.5 -3.7 -1.2 0.8
Total   2.2 3.2 0.9 6.8

Table notes:

  1. Supermarkets, specialist food stores, and sales of alcoholic drinks and tobacco.
  2. Non-specialised stores, textiles, clothing and footwear, Household goods, and other stores
  3. Department stores

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Distribution Analysis

Table 4 illustrates the mix of experiences among different sized retailers. It shows the distribution of reported change in sales values of businesses in the RSI sample, ranked by size of business (based on number of employees). This table shows, for example, that the largest retailers, with 100 or more employees, reported an average increase in sales values of 2.7% between September 2012 and September 2013. In contrast smaller retailers employing 10 to 39 employees reported an average increase in sales of 11.1%.  

Table 4: Changes in reported retail sales values between September 2012 and September 2013

Number of employees Weights (%) Growth since September 2012 (%)
100+ 78.9 2.7
40-99 2.1 0.5
10-39 6.5 11.1
0-9 12.5 2.8

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Analysis of individual returns from businesses

The reference table, Business Analysis (18.5 Kb Excel sheet) , shows the extent to which individual businesses reported actual changes in their sales between September 2012 and September 2013. The table contains information only from businesses that reported in September 2012 and September 2013. Cells with values less than 10 are suppressed for some classification categories; this is denoted by n.a. Note that ‘large’ businesses are defined as those with 100+ employees and 10–99 employees with annual turnover of more than £60 million, while ‘small and medium’ is defined as 0–99 employees.

Background notes

  1. Improvements to be introduced next month

    Not applicable.

  2. What’s New

    Not applicable.

  3. Understanding the data

    Quick Guide to the Retail Sales Index (116.9 Kb Pdf)

    Interpreting the data

    • The Retail Sales Index (RSI) is derived from a monthly survey of 5,000 businesses in Great Britain. The sample represents the whole retail sector and includes the 900 largest retailers and a representative panel of smaller businesses. Collectively all of these businesses cover approximately 90 per cent of the retail industry in terms of turnover.

    • The RSI covers sales only from businesses classified as retailers according to the Standard Industrial Classification 2007 (SIC 2007), an internationally consistent classification of industries. The retail industry is division 47 of the SIC 2007 and retailing is defined as the sale of goods to the general public for household consumption. Consequently, the RSI includes all Internet businesses whose primary function is retailing and also covers Internet sales by other British retailers, such as online sales by supermarkets, department stores and catalogue companies. The RSI does not cover household spending on services bought from the retail industry as it is designed to only cover goods. Respondents are asked to separate out the non-goods elements of their sales, for example income from cafeterias. Consequently, online sales of services by retailers, such as car insurance, would also be excluded.

    • The monthly survey collects two figures from each sampled business: the total turnover for retail sales for the standard trading period, and a separate figure for sales made over the Internet. The total turnover will include Internet sales. The separation of the Internet sales figure allows an estimate relating to Internet sales to be calculated separately.

    Definitions and explanations

    • The value or current price series records the growth since the base period (currently 2010) of the value of sales ‘through the till’ before any adjustment for the effects of price changes.

    • The volume or constant price series are constructed by removing the effect of price changes from the value series. The Consumer Prices Index (CPI) is the main source of the information required on price changes. In brief, a deflator for each type of store (5-digit SIC) is derived by weighting together the CPI components for the appropriate commodities, the weights being based on the pattern of sales in the base year. These deflators are then applied to the value data to produce volume series.

    The implied deflator or the estimated price of goods is derived by dividing the non-seasonally adjusted value and volume data to leave a price relative. In general, this implied price deflator should be quite close to the retail component of the CPI. More information on the implied price deflator can be found in the Quick Guide to Retail Sales (116.9 Kb Pdf) .

    Use of the data

    The value and volume measures of retail sales estimates are widely used in private and public sector organisations both domestically and internationally. For example, private sector institutions such as investment banks, the retail industry itself and retail groups use the data to inform decisions on the current economic performance of the retail industry. These organisations are most interested in a long term view of the retail sector that can be obtained from year-on-year growth rates. Public sector institutions use the data to assist in informed decision and policy making and tend to be most interested in a snapshot view of the retail industry, which is taken from the month-on-month growth rates.

     

  4. Methods

    Information on retail sales methodology is available in Retail Sales Methodology and Articles.

    1. Composition of the data

    Estimates in this statistical bulletin are based on financial data collected through the monthly Retail Sales Inquiry. The response rates for the current month reflect the response rates at the time of publication. Late returns for the previous month’s data are included in the results each month. Response rates for historical periods are updated to reflect the current level of response at the time of this publication.

    Table 5: Overall Response Rates

    Period Overall response rates (%)
    Turnover Questionnaire
    2013 Sep 90.7 62.2
    Aug 98.3 76.7
    Jul 98.9 79.2
      Jun 98.8 80.5

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    2. Seasonal adjustment

    Seasonally adjusted estimates are derived by estimating and removing calendar effects (for example Easter moving between March and May) and seasonal effects (for example increased spending in December as a result of Christmas) from the non-seasonally adjusted (NSA) estimates. Seasonal adjustment is performed each month, and reviewed each year, using the standard, widely used software, X-12-ARIMA. Before adjusting for seasonality, prior adjustments are made for calendar effects (where statistically significant), such as returns that do not comply with the standard trading period (see section Methods, Calendar effects), bank holidays, Easter and the day of the week on which Christmas occurs.

    The data collected from the retail sales survey estimate the amount of money taken through the tills of retailers; these are non-seasonally adjusted data. These data consist of three components:

    • trend which describes long-term or underlying movements within the data;

    • seasonal which describes regular variation around the trend, that is peaks and troughs within the time series, the most obvious in this case being the peak in December and the fall in January;

    • irregular or ‘noise’, for example deeper falls within the non-seasonally adjusted series due to harsh weather impacting on retail sales.

    To ease interpretation of the underlying movements in the data, the seasonal adjustment process estimates and removes the seasonal component to leave a seasonally adjusted time series consisting of the trend and irregular components.

    In the non-seasonally adjusted RSI we see large rises in December each year and a fall in the following January, but these are not evident in the seasonally adjusted index. This peak in December is larger than the subsequent fall but the trend and irregular components in both months are likely to be similar, meaning that the movements in the unadjusted series are almost completely as a result of the seasonal pattern.

    3.  Calendar effects

    The calculation of the RSI has an adjustment to compensate for calendar effects that arise from the differences in the reporting periods. The reporting period for September 2013 was 25 August 2013 to 28 September 2013, compared with 26 August 2012 to 29 September 2012 the previous year. Table 6 shows the differences between the calendar and seasonally adjusted estimates.

    Table 6: Retail Sales, Calendar Effects

    Year on year percentage change
    Value Volume
    Calendar adjusted 2.9 1.9
    Seasonally adjusted 3.2 2.2

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  5. Quality

    1. Basic quality information

    The standard reporting periods can change over time due to the movement of the calendar. Every five or six years the standard reporting periods are brought back into line by adding an extra week. For example, January is typically a four-week standard period but January 1986, 1991, 1996, 2002 and 2008 were all five-week standard periods. The non-seasonally adjusted estimates will still contain calendar effects. If the non-seasonally adjusted estimates are used for analysis this can lead to a distortion depending on the timing of the standard reporting period in relation to the calendar, previous reporting periods and how trading activity changes over time.

    The non-seasonally adjusted series contain elements relating to the impact of the standard reporting period, moving seasonality and trading day activity. When making comparisons it is recommended that users focus on the seasonally adjusted estimates as these have the systematic calendar related component removed. Due to the volatility of the monthly data, it is recommended that growth rates are calculated using an average of the latest three months of the seasonally adjusted estimates.

    When interpreting the data, consideration should be given to the relative weighted contributions of the sectors within the all retailing series. Based on SIC 2007 data, total retail sales consists of: predominantly food stores 41.5%, predominantly non-food stores 41.3%, non-store retailing 5.7% and automotive fuel 11.5%.

    2. Standard errors

    Standard errors of non-seasonally adjusted chained volume index movements have been developed for RSI to determine the spread of possible movements and a means of assessing the accuracy of the non-seasonally adjusted month-on-month and year-on-year estimates of all retail sales volumes.  The lower the standard error, the more confident one can be that the estimate is close to the true value for the retail population.

    • The standard error for year-on-year growth in all retail sales (non-seasonally adjusted) volumes is 0.7%. This means that the year-on-year growth rate for all retail sales volumes (non-seasonally adjusted) falls within the range 2.1  ± 1.4 percentage points with a probability of 95%.

    • The standard error for month-on-month growth in all retail sales (non-seasonally adjusted) volumes is 0.4%. This means that the month-on-month growth rate for all retail sales volumes (non-seasonally adjusted) falls within the range 0.1 ± 0.8 percentage points with a probability of 95%.

    The paper ‘ Measuring the accuracy of the Retail Sales Index’ (1.04 Mb Pdf) , written by Winton, J and Ralph, J (2011) reports on the calculation of standard errors for month-on-month and year-on-year growth rates in the RSI as well as providing an overview of standard errors and how they can be interpreted.

    3. Summary quality report

    A Summary Quality Report (245.6 Kb Pdf) for the RSI.

    This report describes, in detail the intended uses of the statistics presented in this publication, their general quality and the methods used to produce them.

    4. Revisions triangles

    Revisions to data provide one indication of the reliability of key indicators. The table below shows summary information on the size and direction of the revisions made to the volume data covering a five-year period. Note that changes in definition and classification mean that the revision analysis is not conceptually the same over time. A statistical test has been applied which has shown that the average revision in month-to-month statistics are not statistically different from zero.

    A spreadsheet giving these estimates and the calculations behind the averages in the table is available on the ONS website.

    Table 7: All Retailing, Volume Seasonally Adjusted, Revisions Triangles Summary Statistics, September 2013

    Volume seasonally adjusted

    Revisions between first publication and estimates twelve months later (percentage points)
    Growth in latest period (per cent) Average over the last five years (mean revision) Average over the last five years without regard to sign (average absolute revision)
    Latest three months compared with previous three months   1.5 -0.27 0.36
    Latest month compared with previous month   0.6 -0.13 0.40

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  6. Publication Policy

    Details of the policy governing the release of new data are available from the Media Relations Office. Also available is a list of the organisations given pre-publication access to the contents of this bulletin.

    Accessing data

    The complete run of data in the tables of this statistical bulletin is available to view and download in electronic format using the ONS Time Series Data service. Users can download the complete bulletin in a choice of zipped formats, or view and download their own sections of individual series. The Time Series Data are available. 

    Alternatively, for low-cost tailored data call 0845 601 3034 or email info@ons.gsi.gov.uk

    Next publication: Thursday 14 November 2013
    Issued by: Office for National Statistics, Government Buildings, Cardiff Road, Newport NP10 8XG

    Media contact:
    Tel Media Relations Office 0845 6041858
    Emergency on-call 07867 906553
    Email  media.relations@ons.gsi.gov.uk

    Statistical contact:
    Tel Kate Davies +44 (0)1633 455617
    Email retail.sales.enquiries@ons.gsi,gov.uk

    Contact us:
    Tel 0845 601 3034
    Email info@ons.gsi.gov.uk
    Website www.ons.gov.uk 
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  7. Details of the policy governing the release of new data are available by visiting www.statisticsauthority.gov.uk/assessment/code-of-practice/index.html or from the Media Relations Office email: media.relations@ons.gsi.gov.uk

    These National Statistics are produced to high professional standards and released according to the arrangements approved by the UK Statistics Authority.

Statistical contacts

Name Phone Department Email
Kate Davies +44 (0)1633 4556002 ONS retail.sales.enquiries@ons.gsi.gov.uk
Get all the tables for this publication in the data section of this publication .
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